YEAR
2022-2023

CLIENT
Celsius

Location
Throughout the US

PROJECT SUMMARY
The primary objective of this campaign was to showcase Celsius Energy Drinks as the ultimate fuel for high-energy, active lifestyles by featuring professional athletes engaging in skateboarding, surfing, and wake surfing. The aim was to highlight the brand’s commitment to supporting athletic performance and a healthy, active lifestyle through dynamic and visually engaging content.

The campaign, titled "Fuel Your Passion," centered around the exhilarating and diverse experiences of action sports across various iconic locations in the USA. Each video aimed to capture the intensity, skill, and passion of the athletes while seamlessly integrating the Celsius brand as the source of their energy and endurance. The visual narrative was designed to inspire viewers to pursue their own passions with the same energy and enthusiasm.