Versace
The concept, titled "Timeless Elegance," revolved around capturing the essence of Versace’s handbags using Super8 film. This approach was chosen to evoke a sense of nostalgia and timeless beauty, aligning with the classic yet contemporary aesthetic of the brand.
YEAR
2023
CLIENT
Versace
Location
Los Angeles, CA
PROJECT SUMMARY
The primary objective of this campaign was to showcase Versace’s new handbag line through a unique and nostalgic lens, highlighting the elegance, sophistication, and timeless appeal of the brand. We achieved this by shooting it entirely in Super8 film. Featuring an ambassador known for her style and influence, the campaign aimed to create a strong emotional connection with the audience and reinforce Versace's status as a leading luxury fashion house.