Project Summary
The primary objective of this project was to first, make sure Aron survived his 100 mile run from San Diego to Los Angeles. The next objective was to capture and document the journey that spanned over 34 hours. Our team was on the road with Aron through the day and night from start to finish to help tell the story of why he decided to run 100 miles on a random Thursday with the help of Jocko Fuel’s line of supplements. The content was designed to create a long form piece of content as part of Jocko Fuel’s sponsored athlete series to help create more brand awareness and engagement.

We focused on capturing the preparation that went into this feat of athleticism as well as the intense and grueling journey. Shooting live action as it happened as well as filming interviews with the team, brand, and Aron of course. The visual narrative aimed to emphasize the capabilities of what humans can accomplish if they set their mind to it and the role of Jocko Fuel’s supplements in supporting these athletes. The goal was to create a 20 minute documentary style piece that inspires viewers.