Project Summary
The primary objective of this project was to capture, document and promote the offseason training of the cycling team, Team Visma-Lease a Bike, in Tenerife. The aim was to highlight the rigorous training regimen of the athletes and demonstrate how KetoneIQ supplements enhance their performance and recovery as part of their partnership. The content was designed to showcase the synergy between elite training and cutting-edge supplementation, thereby boosting brand awareness for KetoneIQ and enhancing the team’s visibility.

We focused on capturing the intense and disciplined training sessions of Team Visma-Lease a Bike, set against the picturesque backdrop of Tenerife. Shooting live action as it happened as well as filming interviews with team riders and doctors. The visual narrative aimed to emphasize the dedication of the athletes and the role of KetoneIQ’s supplements in supporting their high-level performance. The goal was to create a compelling series of photos and videos that inspire and inform viewers about the benefits of advanced nutrition and elite training.